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I have often said that Irish taxi company’s don’t do enough marketing and branding. There is very little differentiation in the marketplace and there is no particular reason I would call one company over another, other than “that’s who I usually use” (mainly because they know where I live and it saves me giving directions). So … Continue reading
As the majority of people who follow this blog will know, the reason I began writing here, was that it was part of the “New Technologies for Marketers ” module in college. NTFM to the cool kids 🙂 So now the module is complete, I just want to take a few minutes to let you know … Continue reading
Social Media has and always will have it’s fair share of critics. And arguably so. Privacy, is a particulaer favorite for the critics’ AND social media users alike. Nobody (may be besides Mr. Zuckerberg) would challenge that these are justified concerns. However, it’s worth considering the affect of these somewhat new issues that social media users are faceing, … Continue reading
Alan McGee 