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Digital Marketing

RIP Facebook

By the summer it is estimated that Facebook will reach 1 BILLION users. But has it reached its tipping point?

According to iCrossing, Facebook’s growth has slowed or stopped in many of its early adopting countries including US and the UK. However the statistics also acknowledge that  “with only 3% of India’s population on Facebook and 16% of Brazil’s, countries such as these will clearly contribute heavily to Facebook’s continued growth.” That still leaves 6/7th of the world’s population for Facebook to reach and that includes China. But in the meantime how can Facebook avoid going stale.

Facebook gone stale

Facebook tease of a “Facebook Phone” earlier last year, may be an indication of a new market direction for the company. Who would want a Facebook phone? Apparently nobody.Well 12 % out of 875 according to the huffingtonpost.

Competition between The Big 4, is at full steam as Facebook, Google, Apple and Amazon attempt to claim their stake in the mobile market.Is the key to Facebook’s future success in Mobile advertising,  Hardware, or will they just focus on the Facebook site ? Facebook’s rivals all have their own versions of social networks that could stray away users. Is the competition frightened? Apple has taken the initiative to integrated Twitter with its latest update, letting you tweet from any app, a step clearly aimed at denting Facebook’s growth in the mobile market .

Legal issues have always been a thorn in Facebook’s backside and with the progression of SOPA the next 12 months will be the most challenging to date. That, on top of ongoing privacy issues will be even more pressure on the giants shoulders.

 It is unclear what role Facebook will play in the future of our everyday lives. The introduction of Timeline may be enough to engage  users  in the short-run but it may be worth a thought that, if you consider the internet as a TV, then Facebook is really just a channel. Bebo anyone?



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